Content owners can have their own live TV channel on the DTT menu or, alternatively, can create portals of channels.
As well as live streaming, Connect TV enables content owners to launch on demand services to monetize their content catalogues. The platform has an integrated payment system which allows viewers to purchase pay-as-you-go or subscription content directly through their TV via their remote controls. Broadcasters can also leverage fully interactive services and an advanced analytical back-end, which measures viewer behaviour, to offer businesses new targeted advertising opportunities.
Connect TV is the first live streaming channel on DTT and utilises the D-Book streaming extensions which enable the delivery of broadcast and IP enabled content on to a TV via a broadband connected device. The standards based, open MHEG-powered platform integrates live TV and interactivity with DTT.